Sisyphus IT Consulting Is a full stack web developer. From establishing client needs, your business concept to graphic design. Then we code a responsive, professional looking website and optimize your website for the highest possible Google organic search ranking.
Full Stack Website Development
A full stack web developer is a professional skilled in both front-end and back-end web development. They can design, build, and maintain the entire web application, from user interfaces to server logic and databases. On the front end, they can create the graphic design of the website with Photoshop and Figma.
Next step is to write the HTML, CSS, and JavaScript – WordPress is the most popular platform presently.
On the back end, they use languages like PHP, and interact with databases such as MySQL or MongoDB.
Full stack developers understand how all parts of a web application function together and can manage the full lifecycle of a project, taking you from concepy to design to code to making it live.
From a design scribbled on a restaurant napkin, through every step to a professional looking website.
SEO & Digital Marketing
SEO (Search Engine Optimization) improves your website’s visibility on search engines to attract organic traffic. Digital marketing encompasses all online strategies—like SEO, social media, email, and paid ads—to promote brands, engage audiences, and drive sales.
Copy writing with keywords that target what your potential customers are searching for on Google.Together, they enhance online presence, boost brand awareness, and increase customer acquisition through targeted, data-driven campaigns across digital platforms.
Digital Marketing is a broader strategy that promotes products or services through digital channels like social media, email, content marketing, PPC advertising, and SEO. It aims to reach targeted audiences, increase brand awareness, and drive conversions.
Together, SEO and digital marketing work to attract, engage, and retain customers online, playing a vital role in your business growth.
SEO Copywriting.
SEO copy writing for content marketing was once a major part of the web design business. I’ve written over 1000 blog articles on different topics for a number of different websites.
ChatGPT and AI have largely replaced the traditional methods, and revolutionized SEO conte t marketing.
But not completely.
A content creator using AI to generate text content for a website must have advanced prompt engineering (or writing) skills to get accurate and relevant text content. We have all suffered through bland, generic AI articles and quickly clicked away. In many situations, industry specific knowledge to produce quality text content is required.
This is where knowledge of the most searched for keywords and prompt writing expertise goes beyond overly general, generic AI generated content.
UI and UX Design
Have you ever had the frustrating experience of visiting a website and can´t find simple information like their contact info? This is UX design.
UX (User Experience) is about how easy and enjoyable it is for customers to use your site. To be able to easily and intuitively find the information or service they are looking for.
UI (User Interface) design is about the look and feel of your website – the images, buttons, colors, and fonts.
Both UI annd UX are key to making your website attractive and simple for your customers to use and enjoy.
Software Skills and Experience
1. Workflow Automation:
Expertise in Zapier, Make, and Integromat. Streamlining business processes and adding functionakity by integrating third-party tools and APIs.
Using services like Zapier you can extend the functionality of your website by connecting to 3rd party services and creating custom solutions tailored to specific business needs.
2. Web Development:
From start to launch I can build your website.
3. Design: Graphic design and UX/UI optimization for visually compelling websites using professional level software like Adobe Photoshop Illustrator, and Figma.
Full-stack development (PHP, SQL, JavaScript, CSS). Development of responsive, user-friendly websites and some mobile app development. Responsive design makes your website or app visible on a variety of screen sizes.
4. SEO & Digital Marketing:
One of my specialties is creating keyword rich content for SEO ranking. Tracking and analyzing traffic and conversion metrics to optimize ROI.
I´ve written over 1,000 SEO blog articles – without the use of AI -written to drive search engine visibility. Two of my SEO clients achieved #1 Google organic ranking for their target customers.
I´m working on creating and managing Google Ads and Meta Ads campaigns geared to drive search traffic to your website.
My Tools and Skills
In the multitude of different projects and IT environments that I’ve worked in the past, I have an extensive list of software that I’ve worked with. I’m by no means an expert in all of these platforms and software packages, but have worked with each in a professional environment.
Software Skills and Experience
1. CRM and CMS. Monday, Slack, Pipedrive, Asana, WordPress, Wix, Bamboo, Amazon Web Services. Tasks include setting up new users and assigning permissions. Troubleshooting and being the liaison between my company and technical support at 3rd party services providers such as email campaign providers and web hosts.
I worked briefly with AWS – Amazon Web Services and studied their knowledge builder course.
2. Web Development: Full-stack development (PHP, SQL,HTML JavaScript, CSS). I have built websites in WordPress, Wix, Dreamweaver, Knack no-code database manager. I]ve used the excellent Bootstrap CSS framework with a few projects. I can write CSS from scratch and tweak the layout of your design.
I’ve worked extensively with PHP MyAdmin to build and manage databases. I’m one of the few people you will meet who finds databases interesting. 😉
3. Graphic design with Adobe Illustrator, Photoshop.
I use Figma for UX/UI optimization by creating wireframes, process flows, testing design concepts to create visually compelling websites. Figma makes communication with the client much easier, clearer and less time consuming. I´ve spent thousands of hours working on various graphics projects. Check out my Graphics page.
4. Mobile app development using Java, Android Studio and most of my development time was with Google’s Flutter platform and Visual Studio Code. I am familiar with mobile application development and how websites must be responsive to users accessing the application from a small screen.
3. SEO & Digital Marketing:
I have started creating and managing Google Ads and Meta Ads campaigns. Producing content for social media posts.
One of my specialties is researching and writing keyword rich content to improve SEO ranking. Content marketing through writing over 1000 keyword rich blog posts for various industries.
Using Google’s Keyword tool to generate targeted SEO content.
Database. I’ve worked with the basic Office Excel and Google Sheets to relational databases such as Interbase, PostgesSQL and predominantly MYSQL. I have also completed projects using No-SQL databases such as Firebase and MongoDB.
Analytics – Tracking and analyzing traffic and conversion metrics to measure revenue and performance. Each CRM or CMS has its own set of reporting and analytics tools. In some cases, raw CSV files can be exported and analyzed with PHP scripts or AI. I have taken raw data from an exported CSV file and fed it into ChatGPT to filter data and generate bar graphs and pie charts of data.
Workflow Automation and API Integration
In some speciality applications such as eLearning platforms (LearnWorlds.com) or video streaming platforms like Uscreen, the applications do not offer the complete functionality that the business requires. This requires knowledge of API’s and/or
expertise in Zapier, Make, and Integromat which connect the parent application with secondary services.
Ttese save time and labor by streamlining repetitive business processes by integrating third-party tools and APIs automatically.
In this way, we can create custom solutions tailored to specific business needs.
AI is part of some of these Saas (Software as a service) and I’m beginning to learn how to integrate AI to automate tasks saving labor, time, and money.
